THE SOLOUQ APPROACH TO MEDIA: BRINGING REAL DATA TO BRICKS AND MORTAR
MEDIA THAT ONLY CHARGES YOU WHEN YOUR AD IS VIEWED AND UNDERSTOOD
A 3-STEP SELF-SERVICE PLATFORM DELIVERING ACCOUNTABLE R.O.I.
1- BUY AD SLOTS THAT ALIGN WITH YOUR CAMPAIGN STRATEGY
Take control of your campaign from the moment you launch our platform. Select your target audience's shopper mission, focus on the demographics most relevant to you, and refine your budget across the length of your campaign. You are only charged when a shopper views and absorbs your message
2- TRACK YOUR CAMPAIGN'S PERFORMANCE
With integrated Anonymous Video Analytics, we are able to identify who has viewed your ad, who has absorbed the content of your message, and whose attention you have missed out on. With our dashboard, you get an overview of the demographic metrics we track, along with a comprehensive breakdown of whether your campaign is impacting your desired target audience
3- OPTIMIZE WITH TIMELY ADJUSTMENTS
When you use SOLOUQ's dashboard, realtime data enables you to make adjustments to your campaign as you go along without being locked in. You will also find suggestions by our behavioural consultancy to increase your conversion rate by removing cognitive biases impacting your metrics
WHY PPRV
HOW PAYING-PER-RELEVANT-VIEW EMPOWERS YOUR AD CAMPAIGNS AND SAVES YOU MONEY
TAKE CONTROL OF YOUR AD SPEND
Traditional media providers sell you physical ad space, and justify the cost with ambiguous metrics. You are aware that there is a positive correlation between marketing expenditure and an uptick in sales, but are unable to account for efficiencies or lost R.O.I.
At SOLOUQ, we contend that you should not be paying for ads unless they work: That is to say that, unless a shopper sees and sufficiently absorbs your message, you are not charged for mere "impressions"
On our platform, you can track an array of marketing analytics, just as you would with online ads, in physical retail spaces.
